This Party Sucks! 6 Simple Ideas to Make Your Office Holiday Party More Fun

Tell me if you’ve experienced this. You show up at your company’s holiday party full of enthusiasm and expectation. After taking one look around, however, you instinctively know that it’s going to be lame – and judging by the look on your coworker’s faces, they’re thinking the same thing. If this sounds familiar, it’s because…

Read More

Lessons from Herman Cain: What Happens to the Team After the Boss Leaves?

As you are most likely aware, the big news from this weekend was the departure of Herman Cain, Atlanta businessman & presidential hopeful, from the GOP presidential primary campaign. Almost immediately after his announcement on Saturday, the next big question was: what will happen to his supporters? Not surprisingly, the remaining GOP presidential candidates are…

Read More

Why Pub Quiz Works So Well as a Brand Engagement Activity

It’s a crucial issue for marketing executives and brand managers: how can we find ways for both loyal and new customers to “touch” our brand in unique and exciting ways? I witnessed this firsthand when I was about 8 years old, when I went to Walt Disney World with my family. Old Walt understood the…

Read More