#WorldPeaceIn5Words

At 10am EST today, TrivWorks kicked off our weekly hashtag game with Twitter friends @TheHashtagGame. It’s just a fun little something we do to keep our online audience entertained, and started innocently enough:

It’s our weekly game w/ @TheHashtagGame! Big speech in Washington, DC today so let’s play #WorldPeaceIn5Words! We’ll RT the best…GO!

— TrivWorks (@TrivWorks) March 3, 2015

However, within an hour something completely unexpected happened: our hashtag started to trend nationally, then globally. As of this writing, #WorldPeacein5Words is still one of the top-trending hashtags in the US/world: This has never happened to us before, and I have to say, it’s pretty cool! However, what I think is most exciting is observing how other brands are taking advantage of it, to creatively promote their own messages:

#WorldPeaceIn5Words: No violence to ANY being. pic.twitter.com/8QUqYNOCrU — PETA (@peta) March 3, 2015

If it were that easy … #WorldPeaceIn5Words pic.twitter.com/m2zdQHzl35

— USA TODAY (@USATODAY) March 3, 2015

Root Beer Floats for everyone. #WorldPeaceIn5Words pic.twitter.com/iVlAPeTP4w — A&W Restaurants (@awrestaurants) March 3, 2015

Flamin’ Hot Cheetos for all. #WorldPeaceIn5Words pic.twitter.com/ziCpygu5jd

— Chester Cheetah (@ChesterCheetah) March 3, 2015

#WorldPeaceIn5Words Happy and healthy children worldwide. pic.twitter.com/JQCBiuRLpc

— RMHC Global (@RMHC) March 3, 2015

Let not your heart trouble -John 14:27 #WorldPeaceIn5Words pic.twitter.com/trWp4aL6QR

— St John’s University (@StJohnsU) March 3, 2015

RT @YokohamaTC #WorldPeacein5Words: Everyone gets a @NissanUSA #SkylineGTR (Photo: @Speedhunters) pic.twitter.com/Yg17aRZsLF — Nissan (@NissanUSA) March 3, 2015

A kitten in every home. #WorldPeaceIn5Words pic.twitter.com/MWx4RJqMLk

— Tidy Cats (@TidyCats) March 3, 2015

#LEFTSHARK ONESIES FOR EVERYONE #WorldPeaceIn5Words pic.twitter.com/yAdC8EVQpn — ShoeDazzle (@ShoeDazzle) March 3, 2015

Access to knowledge for all #WorldPeaceIn5Words #thetalkingbook

— Literacy Bridge (@LiteracyBridge) March 3, 2015

Make love not war, yo #WorldPeaceIn5Words — Astroglide (@Astroglide) March 3, 2015