Customization: The Key to Making Your Event a Success

customized.event.entertainment.corporate.jpgCustomized event entertainment corporate

When people call me up asking about TrivWorks, the first thing I tell them is that the experience will be customized – every event I produce is tailored to the specific audience in attendance, as well as their specific goals. It truly is the heart of what I do, and I spare no effort to make every trivia night for corporate groups as personalized as I possibly can.

It’s essential. But why?

No matter what you’re doing, the ultimate goal of office event entertainment, NYC team building activities or any other type of group bonding is one thing only: to produce a positive and impactful shared experience, which they will remember and talk fondly about long after it is over. I’ve been producing these types of events right here in the Big Apple for nearly 10 years, and I can say without hesitation that the most assured and effective way to do that is to provide a custom experience.

Not everybody agrees with me, of course. When I first started out in this line of work writing and hosting corporate scavenger hunts in New York City, the goal was to make it SEEM customized, when it really wasn’t; these types of events are very laborious and time-consuming to both prepare and run, and I know firsthand that any additional work is unwelcome. However much fun the group had, however, I knew that it was ultimately a “cookie cutter” endeavor, which could be enhanced so much more simply by modifying it for the crowd.

With trivia, I’ve found it is far more flexible and adaptable to mold the experience for the audience and objectives. Obviously the questions themselves can be tailored, and I begin every client interaction with a quick but comprehensive customization meeting/call, so that I can get as much information as possible about who will be in the room (click here for some specific ways we tailor the questions).

But we also want to shape the event so that it best reinforces the reason for the event in the first place. For teambuilding, we will want to know about how we will break the larger group into smaller teams, who will play competitively against one another. As these smaller groups will get to know each other and bond particularly well given the charged competitive atmosphere, we want to consider in advance who will be in which team and why. Do we have pre-existing workgroups and we want to reinforce those? Are there good-natured rivalries that exist between divisions or departments? Are there new hires to integrate, people that never cross paths during the average workday – perhaps even people who haven’t been getting along lately? All of this can and should be considered, in order to help create an optimal environment in support of specific aspirations.

Even with some of our newer experiences designed to provide a twist on our trivia events, we strive to fit the activity around the audience and objectives. Take for instance our trivia/magic events hosted by illusionist Ryan Oakes (whom we are working with for a client event tonight). Is there any way we can make the magic tricks fit the group, as well as overall aim of the evening? Depending on what the client’s desired result is, Ryan can do tricks in between rounds of trivia which emphasize teamwork, collaboration, communication, conflict resolution, and a host of other positive workplace skills.

The same goes for our newest collaboration, an in-office trivia/mixology experience co-hosted by Spice & Spoon. In between rounds while score sheets are being graded, a professional mixologist steps in to lead the group in a series of mystery cocktail identification, as well as hands-on creating. But rather than just have random drinks, wouldn’t the experience be so much more fun and memorable if the cocktails themselves were customized for the group? Is there any way we can tie the ingredients to the season, the industry, or the audience’s preferences? What ways can we use the process of building craft drinks to address any specific office objectives we want to touch upon?

I know that other vendors and professional trivia hosts in NYC and elsewhere view customization as an add-on, something to be provided on special occasions and for an additional fee. However, I feel that each event MUST be personalized, in order so that the group can get as much out of it as possible. To not do it would be to hold back so much of what the experience COULD be, as well as what I as a producer can deliver.

If you are putting together an event – be it a fun group bonding, NYC office holiday party or even just an informal entertainment activity for the office, personalize it any way you can, even if only in small touches. You will be amazed how far a thoughtful, meaningful attempt to make the event fit your group and goals will go in creating a lasting impression on your people!

To learn more, visit www.trivworks.com/corporate-entertainment.

Leave a Comment