Marketing in today’s world requires a different mindset than that of marketers from the not so distant past. Super Bowl ads, email campaigns, and direct mailers may help build brand awareness, but marketers need to do more, especially in the current economic climate. Marketing in today’s world is all about building value and satisfying customer needs, not just selling a product.

Most companies don’t have the resources to create more ad content and buy more media to reach prospective buyers. Fortunately, there are innovative, cost-effective marketing approaches that not only expand reach but build loyalty with the current customer base. Building relationships with customers is the key to driving sales in today’s economy. Relationship building comes from adding value by meeting customer needs time and time again.

A New Mindset: Customer Needs

n a world where nearly everyone is connected to someone else through social media, telecommunication, and various interest groups, customers are used to being engaged with friends, co-workers, and businesses. They utilize these tools to be heard, so you can assume they will take advantage of opportunities you give them to be heard. This provides valuable opportunities for marketers to join the conversation, learn what the customers want, and then provide that product or service for them.

However, simply communicating with customers through Facebook and Twitter isn’t enough. Customers need to feel valued as individuals and live interaction is an excellent way to reinforce the brand message and build customer loyalty.

Building Relationships through Experiential Marketing

Experiential marketing in NYC brings customers and businesses together through fun, relaxed events, creating an environment where you can build relationships while establishing brand awareness and build loyalty at the same time. Experiential marketing in NYC rewards loyal customers with a level of engagement they’ve not experienced before. In addition, new customers are introduced to products and services in a unique atmosphere, through an exciting, interactive event.

In a nutshell, the difference between experiential marketing and traditional marketing lies in the customer experience. Rather than telling the customer about the amazing products and services you offer, you are allowing them to experience the benefits for themselves. Most adults are wary of ads and commercials but will be much more willing to try out a new brand if they can see for themselves how it will meet their needs.

Trivia Events

TrivWorks takes a unique approach to creating customer experiences by planning and executing live trivia events for businesses. Events are customized for each business to according to its size, audience, and company goals. Facts about the history of the company, the founders, and other interesting tidbits are included in trivia games that pique customer interest in a fun-filled environment.

Try Experiential Marketing Today

For experiential marketing in NYC to be effective, you must focus on building relationships along with building your brand. Your customers are your most valuable asset because they can give you insights into how to serve them better—a Super Bowl ad can’t do that. To get customers to talk to you, though, you’ll need to establish a good relationship with them. Live trivia events are an excellent way to build relationships with current and new customers because it allows participants to feel valued in a fun and relaxing environment. Visit our website, www.trivworks.com , to learn more and arrange your live trivia event.

For over thirty years researchers have studied the relationship between teamwork and employee satisfaction with productivity.  While theories have suggested that happy workers produce more, these studies provide quantitative proof that a company is more profitable if the employees feel they are a valued part of a team.  TrivWorks™, a firm which provides entertainment and experiential marketing in NYC, has developed economical trivia based activities which effectively enhance teamwork and employee cohesiveness.

Why Companies Need Internal Marketing

Do your employees believe that they are part of something that is bigger than them?  If so, you have probably built an effective team.  If not, than you have a group of individuals who are much more likely to move on to another firm if an attractive offer appears, even if they enjoy the work they currently perform.

Internal experiential marketing in NYC involves selling your employees on the mission and values of your company.  When TrivWorks™ designs teambuilding activities for companies they don’t use a boiler plate one-size-fits all agenda.  Instead they customize trivia games to include information specific to your firm.  Facts about founders, company history, major accomplishments and other notable events are blended into the trivia games along with questions about popular culture, general history and current events.

One challenge companies have during an economic downturn is how to show employees that they are valued when pay raises are minimal and the larger, expensive entertainment provided in the past is not financially viable.  A fun, economical trivia event will let employees know they are appreciated as an important part of the company.  Events are played with teams ranging in sizes of 3 to 8 people.  For larger companies the games can even be played tournament style with prizes for the winning teams.  Fun facilities learning and shared experiences build teams which work together more effectively.

How Non-Profits Benefit from Internal Marketing

Like any company, non-profit organizations benefit from team building activities for their employees.  But unlike a regular business, many charities rely heavily on unpaid volunteers who donate their time and talents for a variety of reasons.  These volunteers often come and go, serving in a specific capacity, and have limited interaction with one another, the majority of the staff, or the community serviced by the charity. One of the challenges development departments face is finding a way to build a cohesive volunteer core that feels valued and committed to serving the cause in a long-term capacity.

TrivWorks™, a firm founded in 2009 to provide entertainment and experiential marketing in NYC, has partnered with numerous charities to provide trivia events that facilitate building volunteer commitment.  These events allow volunteers to interact with each other and get to know staff members while learning more about the positive impact the organization is making; all in a fun, non-traditional setting.  Volunteers are already giving up valuable time to help a cause they believe in, and they may not be overly interested in just another meeting or slide show.  A trivia night, on the other hand, is a social event designed to increase participation.

Teambuilding within Business Networks

Sometimes the partnerships you need to build involve employees from businesses outside of your firm, including subcontractors or suppliers.  Major contractors working with government projects, for example, use a small army of contractors and vendors to accomplish their mission.  How do you reach across company cultures to solidify the sense of purpose and cooperation needed to pursue a common goal?  A trivia event offers an opportunity for people to connect as individuals while learning more about one another and the integral role each party plays.

Why Trivia Works

TrivWorks™ is the only marketing, entertainment and team building company in New York which specializes exclusively in live trivia events.  They have chosen this medium because it provides intellectual stimulation, teamwork and focuses attention on your brand and company identity, all in a fun-filled atmosphere.  Every event is completely customized and the coordinators work with the company through each step of the process to make certain that they get the greatest benefit for their budget.  Positive feedback from satisfied clients prove that the trivia events provide positive experiences which create company loyalty, improved teamwork and increased productivity.  To see how a trivia event could meet your teambuilding needs, visit the Trivworks™ website at http://www.trivworks.com/trivia/experiential-marketing.

Large newspaper spreads and flashy TV commercials during a Super Bowl half-time are marketing venues available to only a few companies with large advertising budgets.  In spite of this businesses and entrepreneurs still manage to market their products and build brand recognition through innovative means.  If you are seeking a creative way to interact with clients and fans and develop your base, experiential marketing in New York may be just the tool you need.

What is Experiential Marketing?

Most marketing is designed to increase brand recognition by directing prospective consumers to purchase a particular product or service.  It focuses on a perceived need and then attempts to convince the prospect that this need can only be met through the purchase of the offered item.  These methods are basically focused on individual sales.  Experiential marketing takes a different approach by bringing people together in a shared experience thereby building relationships which improve brand recognition and loyalty.

TrivWorks™ is a marketing and entertainment firm which offers experiential marketing in New York exclusively through trivia events.  They work with individual businessmen, government agencies, arts centers, corporations, and charities by creating and hosting customized trivia events at the venue of the customer’s choice.  The events bring together employees, customers, fans, supporters, management and any other group the client wishes to meet.  Customized trivia games are created which incorporate interesting tidbits from current events, music, art, and history with information about the host organization.  There is no set number of participants though teams generally range from 3 to 8 people.  Most events last 1 to 2 hours though this can be adjusted to meet the client’s needs.

Examples of Experiential Marketing in New York

The examples are as varied as the people and companies who have something to share with the public.  For example, suppose you are an established publishing house holding an annual event where national book buyers come to see your new releases, sign distribution contracts and meet some of your authors.  A trivia night can be a great ice breaker as well as an opportunity to inform the buyers of your superior selection.  Some of the questions can include industry specific data as well as information about your most famous authors.  In fact, you could include autographed new releases as prizes.

Perhaps you are not trying to sell anything at all.  Maybe you are the development director of a major non-profit medical complex raising money for a new expansion.  What you need is a fun informative way to court prospective donors and foundation representatives.  Can you benefit from experiential marketing in New York?  Absolutely!  What better way to solidify your donor base and attract new supporters than through a fun evening of trivia?  This is a perfect opportunity for your donors to meet the professionals from your staff and learn about the great work that will be accomplished with their dollars.  To get the best results you would want to place some staff members on each team with the donors.  Questions could include the number of people served and statistical information about the community your organization benefits.  Break out of the banquet routine so many non-profits slip into with a fun activity and see how much more committed your donor base will become.

Trivia Events in the Corporate Market

Maybe you work for a large electronic distribution firm looking for an informative and innovative event for your national sales force training week.  A trivia event conducted by TrivWorks™ is a great way for your sales people to interact with one another while learning more about the technology you promote, the history of your company and the prospective customer base.  Sales people who are committed to their company and the quality of the products or services they offer are much more effective than those that are just doing a job.

This can also be used at events which bring customers in to meet with your management and sales force.  You know your product or service can meet the needs of your clients, but there are other suppliers who feel the same way.  Experiential marketing in New York not only promotes the value of your product, it also promotes relationships, and it is the relationship built between the customer and the company’s representatives that can determine who gets the business.

These are just a few samples of the way experiential marketing can benefit companies and individuals.  To find out how a trivia event may benefit you, check out the TrivWorks™ website at http://www.trivworks.com/trivia/experiential-marketing.

PRESS RELEASE

February 18, 2012

FOR IMMEDIATE RELEASE

New York, New York – The Big Apple has always been known for creativity and innovation and TrivWorks™, a marketing and entertainment firm founded in 2009, is one more example of this celebrated ingenuity.  As a result of the economic downturn many businesses were forced to reduce their budgets for brand marketing, employee team building and corporate entertainment. Though the funds were greatly diminished, the need to increase brand recognition and build workplace cohesion was as great as ever.  “It seemed like a perfect time to introduce energetic, customized events and team building activities,” recalls David Jacobson, the company’s founder.

Experiential marketing in New York is an approach which focuses on creating relationships and building brand recognition and loyalty through shared experiences rather than strictly focusing on sales transactions.  TrivWorks™ is the only professional trivia events company in New York and has served a broad range of corporate, non-profit and private groups ranging in size from 30 to a few hundred participants.  They weave brand promotion and team building with fun, interactive entertainment.  The relationships and loyalty built through these events is stronger than that which can be achieved with more expensive and impersonal entertainment.

So how do you turn trivia into an event?  “It’s actually a stimulating activity that we customize for every client,” Jacobson explains.  “We create customized trivia games and activities which integrate fun facts from history, pop culture and current events with facts about the client’s business, history, products and services.”  What emerges is an entertaining mix of fun and education that keeps the audience alert and engaged.  The events do not carry the high price tag of a private concert, but they are much more personal and help the business or charity to engage with their employees, supporters or fans face-to-face, building greater brand recognition than the more impersonal productions.

In the three years since its inception TrivWorks™ has brought experiential marketing in New York to a broad range of organizations from the government, corporate, education and non-profit sectors.  “Our clients include small businesses and charities as well as such recognized names as MTV, PepsiCo, The Economist, UNICEF, The Fordham University Graduate School of Business, Lincoln Center for the Performing Arts, the American Cancer Society and Teach for America,” says Jacobson.

One of the keys to the company’s success is its willingness to customize an event to meet the needs and budgets of each organization.  Every trivia package is tailored to not only include information about the host company but to encourage team building and cohesion.  The company will host the event at any venue the customer chooses, an important factor in controlling costs and ensuring maximum participation.

TrivWorks™ not only promotes experiential marketing for other firms; it practices this approach for its own sake as well.  For example, the company hosts a number of free trivia events throughout the New York area called Pub Trivia.  In fact, their monthly event at The Bell House in Brooklyn has been called New York’s hottest new trivia night by Time Out New York.  People frequenting the Times Square area can also drop into the Social Bar and Grill on Monday evenings to get a taste of what a trivia event hosted by TrivWorks™ has to offer.

About the Founder

David Jacobson, the founder of TrivWorks™ has over a decade of experience in event planning, client service and production.  He has worked with Fleishman-Hillard Public Relations, Jazz at Lincoln Center, the New York City River Festival and City Hunt.  From 2006 – 2012 he was with the 92nd Street Y beginning as a program associate and moving up to director of all adult education.  Under his watch the adult education department of this famous cultural center expanded to include over 600 annual events and offerings.  David holds a Bachelor’s Degree in Psychology, a Master’s Degree in Music and Entertainment Business and a graduate certificate in Professional Organizational Leadership.  For more information visit the company website at http://www.trivworks.com/trivia/experiential-marketing.

FOR IMMEDIATE RELEASE

December 30, 2011

TrivWorks Shows How Much They Love NYC                                                                                               

New York, New York- The trivia based corporate event gurus known as TrivWorks have quickly become one of the most unique and sought after services in NYC. Since their start in 2009, they’ve become well known for their commitment to offering original and customizable events to businesses and individuals alike. Because they love The Big Apple, TrivWorks is excited to announce their latest project, Why We Love NYC. On January 25, 2012 at The Bell House in Brooklyn, TrivWorks will share their love of New York City with a special trivia event celebrating the career of New York City icon Pat Kiernan.

In an event like no other, TrivWorks celebrates the 15^th anniversary of NY1 morning anchor and game show host Pat Kiernan. The Canadian born Kiernan moved to New York City in 1996 and was named NY1’s morning anchor in 1997, following a stint as the anchor and producer of the Fortune Business Report. TrivWorks has created an event for those who love NYC as much as they do with Kiernan leading the evening’s trivia. Question will come from events, places, television shows, food and music made famous in NYC.

Why is TrivWorks doing this? New Yorkers have been starting their days with Kiernan for more than a decade making him an indelible part of New York City’s culture and history. From his marathon coverage of 9/11 to his tongue-in-cheek “In the Papers” segments, Kiernan has become a household name in Gotham, counting Joan Rivers and Jerry Seinfeld as fans. Both Kiernan’s and TrivWorks shared love of trivia made holding this event open to the public a no brainer.

In addition to a great night celebrating NYC and its unique culture, TrivWorks is working with some of the city’s most exciting prize partners. To congratulate the night’s most successful trivia buffs, amazing prizes only found in the city such as Broadway/off Broadway shows, museum admissions, tours and much more will be awarded.

About TrivWorks

Founder David Jacobson and the rest of the TrivWorks team are dedicated to offering exciting, effective trivia-based corporate team building in NYC. They’ve been active in helping organizations such as VHI’s Save the Music Foundation and Teach for America raise money for amazing causes. Additionally, TrivWorks has become a staple in Manhattan and Brooklyn becoming well known for their monthly trivia events which are open to the public.

To share your love for NYC along with TrivWorks and Pat Kiernan, visit The Bell House in Brooklyn for  Why We Love NYC on Wednesday, January 25, 2012 at 7:30pm. Admission is $25 and open to those 21 years old and over. For more information, visit www.trivworks.com. Let’s celebrate the world’s greatest city with an event you won’t soon forget.