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Posts Tagged ‘trivial pursuit’

Why Social Media Is Great for Trivia

Friday, April 29th, 2011

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Today’s attention-shy world is so vastly different from the one we inhabited 15, 10 or even 5 years ago. Constant interruptions, rings, pings and buzzes from devices, desktops and even subway platforms make this planet – especially New York City – an incredibly difficult place to focus on any one activity for an extended period of time, and trivia has taken a serious hit.

In a show of hands, how many of you can remember the last time you played Trivial Pursuit? Or watched an entire episode of JEAPARDY? Or fired up “Where in the World is Carmen Sandiego” on your computer? The fact is that we have more options now than ever before to spend our ever-limited amount of “leisure time,” and extended mental games of wisdom and memory are sadly no challenge to Angry Birds. It would seem, to the casual observer, that in the digital era, trivia is a lost cause.

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Enter Web 2.0. The interactive Web has opened a new channel for trivia lovers, which I believe is keeping people’s interest and enthusiasm for the fun brain game alive and well. Whereas growing up we were beholden to a select few sources of trivia- namely, those found on cards printed by Hasbro or read out by Alex Trebec – today we have more sources of fresh, original trivia than ever before, highly relevant and extremely timely.

Facebook started this trend with their online “Quizzes,” but there are now many Facebook-based trivia games which are highly sought-after, and highly addictive (The Economist’s “Well-Red Quiz” of current events is a particularly popular one, played weekly by some 500,000 fans). Twitter has also been a boon for trivia, and a way for companies & individuals to extend their brands online in realtime with daily trivia: Answers.com, mental_floss magazine & MasterCard‘s feeds come to mind, as well as our own TrivWorks “Special Host” Pat Kiernan.

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Our own TrivWorks Twitter feed has an extremely active following of trivia lovers who respond to our daily tweets- not because our trivia is so amazing (well, maybe) but because it’s THERE. And it’s there where people want it, namely on their mobile devices. We also encourage on our feed for our followers to send US trivia every day, and they respond in droves. Why? Because you don’t need to work at a trivia company to have great trivia questions! Correctly answering trivia questions feels awesome, but asking a perfect trivia question is even better- believe me, I know. The days of long-form trivia games may be waning, but people still love reading a few clever, relevant questions to break up their day.

Do you think that social media has helped or hurt trivia? Leave your response (and a good trivia question) here on my blog, or send it to us on Twitter.

Anatomy of a Great Trivia Question

Thursday, March 24th, 2011

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When was the last time you played Trivial Pursuit? Odds are it was a while ago. Even greater still are the odds that the questions were stale, boring and horribly outdated; nobody remembers the actor who played Uncle Jesse on “The Dukes of Hazard,” or who won the Tony award for best actress in 1977 (if you must know, however, click here & here).

The simple fact is that writing trivia, like most things, can be done either the easy way, or the hard way. The easy way is to just take base facts, statistics or “general knowledge” and repackage it into question form. The result is, well-  boring trivia questions intended for a wide audience.

I like to do something different, which means the hard way. Since I never want my trivia events to feel like just a live Trivial Pursuit game, whenever I sit down to write trivia I always look through the same question-writing prism, a formula which is the following:

1. Fun

2. Nostalgic

3. Relevant

Let’s look at these in order:

1. Fun – Whether it’s a corporate team building event, a client entertainment activity or a pub quiz, the trivia itself has to be fun. Even the most dynamic host in the poshest venue can’t deliver a great event if the trivia is boring! Fun questions are creative, cover a wide variety of topics, and come from different angles. Rather than only asking “Who did X” or “How many is Y” questions, mix it up with “Name 3 of the 5 X who have done Y.” This forces the group to think harder and interact more, and ultimately have more fun (there’s that word again). Ask questions about topics they wouldn’t expect to find in a Trivial Pursuit box, like current events (or anything from after 1982, for that matter) as well as pop culture references.

2. Nostalgic – Nothing sends positive vibes surging through a room faster than the “Oh my GOD I REMEMBER that!” feeling. I guarantee you if you ask a question about Koosh balls or Freezy Freakies, POGS , Lite-Brite or the game of MASH , you will be hitting trivia gold!

3. Relevant – The best trivia questions are designed with the audience in mind.  Trivial Pursuit is no fun when daddy gets all the questions, because your family’s edition came out during the Carter administration.

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Ask questions targeting the audience’s age, demographic and gender breakdown at a bare minimum; if you can, throw in some geographically specific questions with regards to the venue, or perhaps some stuff about recent events that you know they’d be following (a roomful of law associates may not know much about the upcoming royal wedding, but you can be sure they are keeping tabs on the 2012 presidential election)

Can you think of any other ways to make a trivia question unique, entertaining and exciting?

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